LinkedIn Partners with Calendly for Easy Meeting Scheduling on Profiles
LinkedIn Partners with Calendly for Easy Meeting Scheduling on Profiles LinkedIn has integrated Calendly into its platform, enhancing the meeting booking experience directly on user profiles. Since the introduction of custom buttons, which allow users to add personalized links for actions like “book an appointment,” over one million Premium and Enterprise accounts have adopted this feature, resulting in an average increase of 25% in profile views.
The new partnership with Calendly enables users to create or link their Calendly accounts, facilitating easier scheduling of meetings with potential clients directly on LinkedIn. Feedback from Premium subscribers, such as LIAM DARMODY, highlights the efficiency of this feature, with reports of over 200 new business meetings booked since its implementation. Custom buttons are available for Premium Business Subscribers, Sales Navigator, and Recruiter users.
https://calendly.com/integration/linkedin
Google Display Network integrates with Demand Gen for expanded ad inventory controls
Google Display Network integrates with Demand Gen for expanded ad inventory controls Starting in March 2025, Google will introduce inventory source controls for Demand Gen, allowing advertisers to select where their ads appear across YouTube, Discover, Gmail, and the Google Display Network (GDN). Currently, Demand Gen accesses a video-eligible subset of GDN through Google Video Partners, but in April 2025, it will expand to include image inventory, reaching over 90% of the global internet population across 3 million sites and apps.
Changes in Demand Gen
- Renaming: Google Video Partners will be renamed to Google Display Network to reflect the expanded inventory.
- Opt-in Settings: The opt-in setting will transition from the line item level to the ad group level for increased flexibility. Existing Google Video Partner opt-ins will be migrated to GDN opt-ins for all ad groups under the Demand Gen line item. Advertisers can opt out by unchecking the respective options at either level.
Important Dates
- March 2025: Launch of inventory source controls, renaming of Google Video Partners to GDN, and migration of opt-in settings.
- April 2025:
- Demand Gen campaigns with video assets will continue serving on GDN.
- Demand Gen campaigns with image assets will begin serving on GDN.
Campaign Management These changes aim to streamline campaign management and enhance the use of both image and video ads for broader reach and improved results. Advertisers can view performance for video ads served on GDN by segmenting by inventory source, with reporting expanding to include image ads starting in April 2025.
https://support.google.com/displayvideo/answer/16033902
Meta Launches Ratings and Reviews Feature for Facebook Ads
Meta Launches Ratings and Reviews Feature for Facebook Ads Meta has launched a new feature that will display customer ratings and reviews directly on Facebook advertisements, creating an additional layer of social proof for potential customers.
The new system automatically collects feedback from users who interact with ads and subsequently make purchases. After completing a transaction, Meta may prompt these customers to rate and review their purchase experience. These ratings and reviews are then aggregated at the Facebook Page level rather than for individual products or ad campaigns.
Once collected, Meta may display these ratings and reviews directly on your Facebook advertisements. This feature is designed to leverage positive customer experiences as a form of social proof, potentially helping new customers feel more confident about their purchasing decisions when they see positive feedback from previous buyers.
Managing Ratings and Reviews Business owners and page administrators can access and manage these reviews through the Meta Business Suite:
- Navigate to ‘All tools’ in the Business Suite
- Under the ‘Manage’ section, select ‘Ratings and reviews’
This centralized dashboard allows businesses to:
- View all customer ratings and reviews
- Respond directly to customer feedback
- Report inappropriate or fraudulent reviews
https://www.facebook.com/business/help/579645403238373
Meta Introduces Direct Email Delivery Option for Lead Generation
Meta Introduces Direct Email Delivery Option for Lead Generation Meta has expanded its lead management capabilities with a new feature that allows advertisers to receive leads directly via email. This latest addition complements existing lead delivery methods within Meta’s advertising ecosystem.
New Email Delivery Feature The newest addition to Meta’s lead delivery options enables advertisers to receive leads directly via email. This feature allows users to:
- Configure a specific email address to receive leads
- Schedule the day and time for sending updated lead databases
- Maintain lead data within Meta’s commercial manager environment
This development provides advertisers with a more direct method of accessing their lead information, potentially simplifying workflows for teams who prefer email-based lead management.
https://www.facebook.com/business/ads/ad-objectives/lead-generation
Bing Webmaster Tools Enhances Search Performance Feature with Date Comparisons
Bing Webmaster Tools Enhances Search Performance Feature with Date Comparisons Bing Webmaster Tools has enhanced its Search Performance feature, allowing users to compare data over 16 months instead of just 6. This update enables businesses to analyze clicks, impressions, CTR, keywords, and pages across different time periods, facilitating better decision-making and strategy adjustments.
Example Scenario An eco-friendly e-commerce business selling sustainable products faced challenges in identifying trends and evaluating marketing effectiveness. They hired an SEO agency to utilize the expanded features of Bing Webmaster Tools.
Key Actions and Results
- Identifying Trends: The agency analyzed clicks and impressions, discovering a spike in searches for “reusable bags” during the back-to-school season. This insight led to targeted in-store promotions, boosting both online and offline sales.
- Evaluating Campaign Effectiveness: By comparing data from various marketing campaigns, the agency found that their Earth Day promotion increased clicks by 25% and impressions by 20%, while eco-friendly content had a 40% higher engagement rate.
Google introduces Asset Testing for Performance Max campaigns to measure creative impact
Google introduces Asset Testing for Performance Max campaigns to measure creative impact Google has introduced a new help page focused on Asset testing for retailers, a specialized feature for Performance Max campaigns that evaluates the effectiveness of creative assets. This experimental feature compares a control group (feed-only) against a treatment group (with added assets), allowing users to view results in the Experiment report.
Key Features
- Purpose: To determine how adding or modifying assets affects the performance of Performance Max campaigns.
- How It Works:
- Control group: Existing Performance Max campaign with only a Merchant Center product feed.
- Treatment group: Same campaign with additional assets.
- This method reduces the learning period and provides quicker results.
https://support.google.com/google-ads/answer/16030588
Are you optimising for Ai Search?
(Aio – Artificial Intelligence Optimization – show up in Ai results with your company)
At Blue Thirst, we specialize in ensuring your business appears prominently in AI-generated search results across Google SGE, ChatGPT, Bing Copilot, and other AI-driven platforms.
Which of these updates will have the biggest impact on your business? Let’s discuss.
Get this newsletter every Monday morning