Kind

Sector: Service Lead Gen

Who are they?

Kind Funerals offers compassionate and personalized cremation services for pets, ensuring they are treated with dignity and respect. Based in the UK, they provide individual cremations with pick-up and drop-off services, covering the South of the UK. Their eco-friendly approach makes them the only fully Net Zero funeral provider in the country, dedicated to reducing environmental impact while providing exceptional care and support to pet owners.

What did they need?

Our client, Kind Funerals, required an effective strategy to reduce the cost per lead (CPL) and increase their overall lead volume. They aimed to reach more pet owners in need of compassionate cremation services. By utilizing targeted Google Ads campaigns, our goal was to attract high-quality leads, maximize ad spend efficiency, and increase brand visibility. Specific objectives included refining keyword targeting, optimizing ad copy for higher click-through rates, and leveraging data-driven insights to enhance campaign performance. These efforts aimed to ensure that Kind Funerals could provide their unique services to a broader audience while maintaining cost-effectiveness.

What did we do?

• Google Ads
• Data Analysis
• Marketing Strategy

What did they think?

Working with Blue Thirst has been transformative for our Google Ads campaigns. Their expertise in managing and optimizing our ads has significantly reduced our cost per lead while increasing our lead volume. The team’s strategic approach, combined with their deep understanding of our industry, has driven impressive results. They